When North bid 2♥, South said nothing, so East asked what it meant. South explained it (correctly) as "natural and to play - it is *not* a transfer".
West is hard of hearing and only heard "transfer", thus interpreting East's call as lead-directing. West then bid 3♥, natural.
North inquired about 3♥ (to decide whether he should double as an anti-lead-director, but that's not relevant) and received the reply "Undiscussed - but since you've shown hearts, in similar auctions it would ask for a stop."
At this point West called the director. West admitted he could tell the explanation was longer than "transfer", but didn't ask because everyone plays transfers.
The director allowed West to change his bid to 2♠. East asked what was authorized information to him and received the answer "Only that West bid 2♠ over your double". East objected and stated that he would bid 3NT if he could take partner for some heart length. The director told East to stop talking during the auction, and East elected to pass out 2♠.
2♠ just makes. 3NT is iffy, but might make if South leads a heart.
So...
1. Is West's attempted bid of 3♥ authorized to East?
2. Is West's attempted bid of 3♥ authorized to North/South? If so, South will probably make his natural non-heart lead, which will definitely set 3NT.
(For full disclosure, I was South. I spoke to the director privately after the round because I felt like E/W had been damaged on this hand (I could have simply said "natural" instead of giving a longer explanation, for one thing. I felt I had spoken loudly enough and had looked at both opponents, but you never know). She reconsidered and looked at the hand but ruled that the result stood).
What's going on?