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The New Login Screen International Demographic ?

Poll: The New Login Screen (1 member(s) have cast votes)

A picture of 3 white western people is the perfect snapshot of BBO's demographic

  1. Yes (0 votes [0.00%])

    Percentage of vote: 0.00%

  2. No (1 votes [100.00%])

    Percentage of vote: 100.00%

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#1 User is offline   nekthen 

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Posted 2021-January-11, 03:36

BBO went out of their way to consult the membership on the new logo.
Who the heck did they consult for the photo?
Did they even look at the ethnicity of their membership? How does this reflect the online nature of BBO and the diversity of the membership?
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#2 User is offline   diana_eva 

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Posted 2021-January-11, 08:18

As far as I know the picture changes, there are some 3-4 images which rotate randomly.

Mine right now is:

Posted Image


#3 User is offline   nekthen 

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Posted 2021-January-11, 08:49

View Postdiana_eva, on 2021-January-11, 08:18, said:

As far as I know the picture changes, there are some 3-4 images which rotate randomly.

Mine right now is:

Posted Image


I guess I have been unlucky then. Never seen that image.
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#4 User is offline   hrothgar 

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Posted 2021-January-11, 09:01

FWIW, I've always thought that the login screen was ridiculous based on class rather than race / ethnicity.
Mighty small demographic that they're chasing

And, of course, the fact that the dark hair woman has something like 17 cards in her hand as she "plays" "bridge"
Alderaan delenda est
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#5 User is offline   oops sry p 

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Posted 2021-January-11, 09:17

The view on my screen (iMac) highlights the dark haired woman's cleavage at the bottom the screen. Might do something for me if I was a guy but .......
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#6 User is offline   morecharac 

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Posted 2021-January-11, 11:14

View Postnekthen, on 2021-January-11, 03:36, said:

Did they even look at the ethnicity of their membership? How does this reflect the online nature of BBO and the diversity of the membership?

How does one look at the diversity of online membership?

Profile pics? Mine's a cute little kitten.

Assumption based on surname? (Good luck placing a name like Martin)

Voluntary submission of chosen ethnicity?

Assume it matches the demographics of today's youth? That skews wildly from ACBL membership and presumably from BBO membership as well.

Go with the Toronto approach, in which all advertising assumes their area represents the ethnic makeup of everywhere else in the country?

Do you have a better solution that reflects the reality of BBO?
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#7 User is offline   hrothgar 

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Posted 2021-January-11, 12:32

View Postmorecharac, on 2021-January-11, 11:14, said:

How does one look at the diversity of online membership?


IP address that you log in from would be one useful place to start...
Alderaan delenda est
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#8 User is offline   fromageGB 

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Posted 2021-January-12, 04:26

View Postoops sry p, on 2021-January-11, 09:17, said:

The view on my screen (iMac) highlights the dark haired woman's cleavage at the bottom the screen. Might do something for me if I was a guy but .......

I guess I am unlucky - I don't get the cleavage on my pictures. Must be some BBO improvement that uses users' demographics and has decided that I am under 18 :(
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#9 User is offline   morecharac 

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Posted 2021-January-12, 16:30

View Posthrothgar, on 2021-January-11, 12:32, said:

IP address that you log in from would be one useful place to start...

Almost as useful as me remembering this is an international site.
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